Casual yet elegant designs for the global business traveller. With its new Fall/Winter Fashion Collection, Porsche Design is focusing on the needs of the modern man. At the same time, the brand Porsche Design Woman will offer creations for confident women, featuring masculine style elements and yet a wholly feminine look.
“Sophistication” — outstanding quality and high value down to the smallest details; comfort, and cool, casual elegance — these are the main features of the new collection. Designed for people who want to relax on the plane, and then go straight to their meetings from the airport, remaining perfectly styled throughout. For those whose unobtrusive, smart-casual style demonstrates their confidence in all situations. Porsche Design intentionally combines formal elements with cooler, more casual style elements inspired from the world of sneakers.
A great example of this season’s new style for Porsche Design can be found in the casual and distinctive Porsche Design “zip-out blazers”, which have easily-removable integrated light down elements, allowing flexible use across different climate zones.
Starting with the selection of materials and fabrics, right down to the ingenious details, new Fashion Creative Director Pierre Costin focusses on the technical, functional qualities of the design, thus underlining the position of Porsche Design as a leader in the men’s fashion casual premium segment. Eye-catchingly positioned colour details, and structural elements as subtle references the motor sport that is in the DNA of Porsche Design emphasise the modernity of the look. Apart from its striking visuals, the collection is characterised by the use of innovative fabrics and new technical workmanship to add special functional performance qualities; such as with the elegant, waterproof, reversible business coat, produced with the aid of laser cutting.
In the field of fashion, Porsche Design is not a full-range supplier offering an entire range of formal ready-to-wear clothes. Of course, items can be differently combined and quickly changed, but in the area of fashion the goal of Porsche Design is to offer sporty elegant looks with great functionality that can also complement classic, more formal looks; along with the eyewear, watches and men’s bags in the Porsche Design range. It also means that the fashion collection stands in harmony alongside the Porsche Design Sport collection that has been successful for many years.
PIERRE COSTIN APPOINTED NEW FASHION CREATIVE DIRECTOR
Only a few months after Dr. Christian Kurtzke became CEO of Porsche Design, the fashion category at Porsche Design is being realigned. Effective immediately, Pierre Costin has been appointed as Fashion Creative Director, which also entails directing the label’s fashion design team in Berlin. French-Canadian Pierre Costin has previously worked as a designer for renowned international labels such as Ralph Lauren and Kenneth Cole. In his new role as Fashion Creative Director he will be responsible for executing the new positioning of Porsche Design fashion. “Sporty-elegant design, the highest quality, and special performance: basically, this is the application of the Porsche Automobile’s success criteria in the world of fashion – intentionally not as haute couture, but as ready-to-wear clothes for every day”, explains Fashion Creative Director Pierre Costin. “A challenge that I approach with enthusiasm as well as great respect.”
A select audience will got a first look at the new collection in Berlin on 21 January 2016: Porsche Design CEO and his Fashion Creative Director have invited special guests to Bar 1000 during Berlin Fashion Week to showcase a selection from the coming Fall/Winter Collection 2016.
About the Porsche Design Group:
On the way to becoming the most desirable Sports and Premium-Lifestyle Group
In 1963, Ferdinand Alexander Porsche designed the legendary Porsche 911. Almost 10 years later, he embarked on a mission that is still driving us today – to build a company that takes the spirit of Porsche beyond the automotive, creating a new luxury lifestyle for men and women:
Welcome to the world of the Porsche Design Group. A world that remains eternally young, fresh, and cool by passionately driving for innovation. A world of perfection and precision – designed by the legendary Porsche Design Studio in Zell am See and Berlin. Created by carefully selected manufacturers, particularly in Germany and Italy, and by our own Porsche Design Timepieces AG in Switzerland.
A world where new materials, innovative technologies, and fine functional elegance blend into truly exclusive, iconic contemporary design with supreme quality – challenging traditions with a clear purpose: To enhance the performance, comfort, and health of today’s sophisticated professionals and tomorrow’s successful leaders. During business, leisure, sports and at home. Some call it luxury? We call it essentials for a challenging future.